With excitement and enthusiasm we introduce our brand new MANIC PANIC® AMPLIFIED™ FORMULA hair color that lasts 30% longer! Created especially for MANIC PANIC® devotees who seek more permanence from their semi-permanent.

In 13 of our best selling shades we present a new formulation that is the same gentle-to-the-hair dye with all natural ingredients that is now stronger and longer lasting! Not tested on animals and contains no animal products. Look for the new shimmering silver label with the AMPLIFIED stamp!.